Domain and hosting: what matters before you buy
A domain is your company's address on the internet, and hosting is the server where your website's files are stored. Choosing these elements correctly ensures speed, security, and smooth email delivery.
1. Rules for choosing a domain
For the Lithuanian market, choose the .lt extension — it builds the most trust and helps with local SEO.
Avoid hyphens or words that are hard to type.
Always register the domain under your own company or personal name.
2. Choosing a server
Choose modern servers with NVMe SSD storage, HTTP/3, and either LiteSpeed or Nginx web servers.
3. Why does the server's physical location matter?
If your main customers are in Lithuania or the Baltic states, a server located geographically close (in Europe) ensures shorter data travel time (latency) and a faster page response, compared to a server on another continent.
It also matters that the server infrastructure complies with GDPR requirements — your customers' data should be stored in data centers located within the European Union.
4. Email addresses on your own domain
Once you have your own domain, it's worth setting up professional email addresses right away (e.g. info@yourcompany.lt) instead of using free gmail.com or yahoo.com addresses. This builds significantly more trust with both customers and business partners.
It's important to correctly configure the SPF, DKIM, and DMARC records in your domain settings — without them, your emails may end up in recipients' spam folders even if the content is entirely legitimate.
Key Takeaways
- The website and domain should always belong to you, not to an agency.
- Choose servers whose data centers are located within the European Union — this matters both for speed and for GDPR compliance.
- Set up professional email addresses on your own domain with correct SPF/DKIM/DMARC records.
Viktor Seto
Founder & Lead Developer @ SiteStudio
Passionate about building blazing-fast websites, custom web applications, and business workflow automations. Direct contact with clients without agency overhead.
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